Digital Economy Blog

 Cybersecurity for Small Businesses Hello, to you all again😀 today will be my last blog that i will post due to the completion of my College module, 'Digital Economy.' This is a sad moment for me as I have enjoyed writing these blogs and interacting with you guys.  First of all, cybersecurity is very topical for me at the moment as my University is currently under attack. The attackers have infiltrated all of our college systems including the Internet connection. This has had durastic effects on how lectures are carried out as we cannot use our laptops and we have gone back to paper handouts in class😐. In regards to cybersecurity for small businesses, they should train up their employees first of all. This training should include, backing up files, passsword management, MFA, Secure Wifi networks. Keeping  a small business protected from cybercrime requires investment and continual engagement across the three pillars of People, Technology, and Processes. It’s essential t...

  SEO for Small Businesses: How to Compete with Big Brands Online Hi everyone, and welcome back to my weekly blog. This week I will outline how small businesses use Search Engine Optimization (SEO) to compete with bigger and more established brands online.  Here's a quick link to help you guys understand SEO...  What is SEO? Small businesses can compete directly with larger firms using a good SEO. What constitutes as a good SEO you may ask💭. This can be measured by your SEO score... A good score is anywhere between 80-100 a score in this range would mean that your small businesses is reaching high amounts of people and your website is user friendly etc. In recent times, SME's have been using SEO to their adavantage for example; 1. Niche Focus and Targeted Strategies SMEs are more niche-focused than large firms. This allows them to create highly targeted SEO strategies and aim it at a specific audience, which can be more effective than broad, one-size-fits-all approaches...